Wednesday 2 January 2019

Fashion photography helps create a indelible fashion statement

Fashion photography is all about clothes and accessories, the main motive behind the same being majorly to sell related items. Sometimes, the objective is also to document the particular fashion trend or to promote the concept. Some form of fashion photography was happening from the mid ninetieth century but the actual form was born with an advertisement of Calvin Klein that emphasized on a lifestyle or a fashion statement.  This form of photography requires the student to understand the principles of design, use of accurate colours, textures, intensity, black and white composition, light and shade, learning about tools for precise exposure, use of digital software and correct printing tools and accessories. For aspiring photographers it is also important that they understand the use of computer and latest digital tools, manipulating skills to develop the photograph as required by the client. Students need to undergo a one-year rigorous classroom learning and training experience. The best photography institutes include as part of their fashion photography course -videos of internationally acclaimed glamour and foreign photographers, include models as part of the curriculum and clear demonstration of how to carry out outdoor fashion shoots, production fashion and creative fashion shoots.  Part of the course also covers ways and means to develop a good working relationship with models and model agencies.

Portrait photography is all about clicking photographs of an individual person or a group of people. Though the photographer needs to be artistic in his methods, things like backdrops; poses and use of shades and lighting also needs equal attention. From everyday use to special events, portraits are used by people to create memories. This form of photography caught up with the masses in mid 19th century. However, it was only after the development of modern day cameras and photographic equipments that the real interest for clicking portraits became popular amongst general public. Portrait photography places a lot of emphasis on the lighting plans and it is essential that a budding photographer gets acquainted with the different ways of lighting up the subject’s face. Learning the correct way to combine shade and lights in a harmonious way, compression curves, use of colours, computers and digital platform, background light, outdoor photography etc. are essential key elements that needs to be clearly understood to become the best portrait photographer in the town. A portrait photographer’s job is not only about taking a picture or a snapshot of a person’s face, his main task is to catch the person’s persona, his attitude and his personality and hence he needs to know the ideal way to use his camera and equipments to deliver the perfect photograph to his clients.

Leading and reputed institutes combine fashion and portrait photography concepts and teachings in one package and a one year course is enough to learn the tricks of the trade to become an accomplished photographer, specialized in covering fashion shoots and clicking portraits. With the availability of models on the campus, different situational recreates helps students to practise and learn in the best possible manner.

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