Fashion
photography is all
about clothes and accessories, the main motive behind the same being majorly to
sell related items. Sometimes, the objective is also to document the particular
fashion trend or to promote the concept. Some form of fashion
photography was
happening from the mid ninetieth century but the actual form was born with an
advertisement of Calvin Klein that emphasized on a lifestyle or a fashion
statement. This form of photography
requires the student to understand the principles of design, use of accurate
colours, textures, intensity, black and white composition, light and shade,
learning about tools for precise exposure, use of digital software and correct
printing tools and accessories. For aspiring photographers it is also important
that they understand the use of computer and latest digital tools, manipulating
skills to develop the photograph as required by the client. Students need to
undergo a one-year rigorous classroom learning and training experience. The
best photography institutes include as part of their fashion photography course -videos of internationally acclaimed
glamour and foreign photographers, include models as part of the curriculum and
clear demonstration of how to carry out outdoor fashion shoots, production
fashion and creative fashion shoots.
Part of the course also covers ways and means to develop a good working
relationship with models and model agencies.
Portrait
photography is
all about clicking photographs of an individual person or a group of people.
Though the photographer needs to be artistic in his methods, things like
backdrops; poses and use of shades and lighting also needs equal attention.
From everyday use to special events, portraits are used by people to create
memories. This form of photography caught up with the masses in mid 19th
century. However, it was only after the development of modern day cameras and
photographic equipments that the real interest for clicking portraits became
popular amongst general public. Portrait
photography places a lot of emphasis on the lighting plans and it is
essential that a budding photographer gets acquainted with the different ways
of lighting up the subject’s face. Learning the correct way to combine shade
and lights in a harmonious way, compression curves, use of colours, computers
and digital platform, background light, outdoor photography etc. are essential
key elements that needs to be clearly understood to become the best portrait
photographer in the town. A portrait photographer’s job is not only about
taking a picture or a snapshot of a person’s face, his main task is to catch
the person’s persona, his attitude and his personality and hence he needs to
know the ideal way to use his camera and equipments to deliver the perfect
photograph to his clients.
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